09:00 – 13:00
Meetings Africa BONDay Educational Sessions
The Meetings Africa Business Opportunity Networking Day is a carefully curated selection of educational sessions, informative current trends and topical issues being discussed with the business events industry in a meaningful way. The aim is to empower businesses with the latest in global business events developments and encourage robust conversations towards innovative solutions.
Venue: Sandton Convention Centre – Plenary Level -2 Ballroom 1/2/3 – Breakaways
Attendees: Open for registration to exhibitors, buyers, media and non exhibiting visitors
09:00 – 17:00
IMEX – MPI – MCI Future Leaders Forum
A youth-focussed business events forum, which hosts a selection of top students from various African academic institutions. This session aims to educate students as well an entice them towards careers opportunities in the business events industry.
Venue: Sandton Convention Centre -Committee Room 5
Attendees: By Invitation Only
10:00 – 11:30
ICCA Africa Chapter Meeting
The International Congress and Convention Association Association Day is designed for ICCA Africa members as an educational seminar and to informally network with Association Buyers attending Meetings Africa.
Venue: Sandton Convention Centre – Boardroom 6/7
Attendees: By Invitation Only (Closed event: ICCA members and Hosted Association Buyers)
11:00 – 17:30
ICCA Meetings Africa Association Day
The International Congress and Convention Association Association Day is designed for ICCA Africa members as an educational seminar and to informally network with Association Buyers attending Meetings Africa.
Venue: Sandton Convention Centre – Bill Gallagher
Attendees: By Invitation Only (Closed event: ICCA members and Hosted Association Buyers)
14:00 – 16:15
Hosted Buyer Exhibition Orientation Session
This session is designed to help you familiarise yourself with the exhibition venue and gain a clear understanding of the exhibition floor layout ahead of the show.
Venue: Sandton Convention Centre
Attendees: By Invitation Only
15:00 – 16:30
TGCSA Speed Marketing – Business Incentives focused session
The Tourism Grading Council of South Africa hosts its annual Speed Marketing Session, aimed at showcasing leading business events products to buyers and media. The session will predominantly feature incentive products—including key tourism attractions and activities—with a footprint in South Africa and selected parts of the African continent, unlocking Africa’s opportunities through quality connections.
Venue: Committee Room 4
Attendees: By Invitation Only – Buyers and Media
17:00 – 19:00
ICCA Meetings Africa
Venue: Sandton Convention Centre – Bill Gallagher Foyer
Attendees: By Invitation Only (Closed event: ICCA members and Hosted Association Buyers
17:30 – 22:00
Southern Sun Meetings Africa Buyer Networking Cocktail Event
Venue: Sandeck, Sandton Sun & Towers
Attendees: By Invitation Only – Open to all Buyers (TBA)
08:00 – 09:30
TGCSA Speed Marketing – Accommodation and venue focused session
The Tourism Grading Council of South Africa hosts its annual Speed Marketing Session geared towards showcasing eminent business events products to buyers and media. This session will predominately feature hotel groups (accommodation and conference/meeting venues) with a footprint in South Africa , unlocking Africa’s opportunities through quality connections.
Venue: Committee Room 4
Attendees: By Invitation Only – Buyers and Media
08:30 – 10:00
Trade Floor Opening
The Official opening ceremony of Meetings Africa 2026. Guests are requested to be seated at 8.30am for 9am.
Venue: Exhibition Level -2 – Restaurant Area
Attendees: Open to all attendees
10:00 – 12:00
Minister of Tourism – Walk-about
Venue: Sandton Convention Centre – Hall 1 & -2
Attendees: Pre-selected exhibitors & Ministerial, Board and EXCO Entourage
10:00 – 17:00
Exhibition Times
Venue: Sandton Convention Centre – Exhibition 1
Attendees: Open to all attendees
10:00 – 17:00
Sustainability Village
Venue: Sandton Convention Centre – Level -2
Attendees: Open to all attendees
11:00 – 11:30
BOMA Talks – Session 1
Venue: BOMA 1: Collaboration for Success (Exhibition Level 1, Escalators)
Attendees: Open to all attendees
11:00 – 15:00
Tourism Communicators Forum
Venue: Sandton Convention Centre – Ballroom 6/7
Attendees: By Invitation Only
12:00 – 13:00
Media Talks – Session 1
Venue: Media Centre, Café Nala, Mezzanine Level
Attendees: Open to media
13:00 – 14:00
Electronic Travel Authorisation (ETA) Session 2
Venue: Sandton Convention Centre – Ballroom 4
Attendees: By Invitation Only
13:00 – 16:00
AAXO Collective – Connections to Conversions
Venue: Sandton Convention Centre – Ballroom 2
Attendees: By Invitation Only – Members Only
14:00 – 15:00
Media Talks – Session 2
Venue: Media Centre, Café Nala, Mezzanine Level
Attendees: Open to all attendees
14:00 – 15:30
Ministerial Aviation Engagement
Venue: Sandton Convention Centre – Committee Room 4
Attendees: By Invitation Only
15:00 – 15:30
BOMA Talks – Session 2
Venue: Media Centre, Café Nala, Mezzanine Level
Attendees: Open to all attendees
15:30 – 16:30
Media Talks – Session 3: Club Med Media Engagement
Venue: Media Centre
Attendees: Open to media
18:00 – 22:00
Meetings Africa Welcome Networking Event
Venue: Sandton City Rooftop
Attendees: Open to all invited and RSVPed attendees
05:30 – 08:30
Meetings Africa Yoga
A Meetings Africa Community-Building Fun outdoor activity that attracts fitness fondness of every level. Join us for a great start to the day as we explore the sights and sounds of the host city.
Venue: Mushroom Farm Park, Sandton
Attendees: By Registration
05:30 – 08:30
Meetings Africa Fun Run
A Meetings Africa Community-Building Fun outdoor activity that attracts fitness fondness of every level. Join us for a great start to the day as we explore the sights and sounds of the host city.
Venue: Mushroom Farm Park, Sandton
Attendees: By Registration
10:00 – 11:00
Media Talks – Session 4: How Hosting the World Economic Forum’s Special Davos Meeting in 2027 Positions South Africa and Africa for Business Events Growth
This discussion will explore the strategic significance of South Africa hosting the World Economic Forum’s Special Davos Meeting in 2027, and the broader implications for Africa’s positioning as a competitive and credible destination for global business events. Given your leadership and expertise, your insights would add significant value to the conversation and help shape perspectives on legacy, investment attraction, and long-term sector growth.
Venue: Media Centre, Café Nala, Mezzanine Level
Attendees: Open to media
10:00 – 16:00
Exhibition Times
Pre-scheduled appointments between hosted buyers and exhibitors
Venue: Sandton Convention Centre – Hall 1o media
Attendees: Open to all attendees
10:00 – 17:00
Sustainability Village
The Sustainability Village is an iconic feature of Meetings Africa where delegates can support local arts and crafters to purchase authentic South African products. Operates during show times.
Venue: Sandton Convention Centre – Level -2
Attendees: Open to all attendees
11:00 – 11:30
BOMA Talks – Session 3
Business Opportunity Meetings Aspirations – intimate conversations between delegates
Venue: BOMA: Shaping Sustainability(Exhibition Level 1, Escalators)
Attendees: Open to all attendees
12:00 – 13:30
Meetings Africa Inspiration, Green Stand & 20 Years Recognition Awards
Meetings Africa awards its valued exhibitors for demonstrating excellence in the various awards categories.
Venue: Sandton Convention Centre – Media Centre, Café Nala
Attendees: Open to all attendees
15:00 – 17:00
Meetings Africa Closing Celebration
A celebratory culmination of Meetings Africa 2026! Join the Meetings Africa team as we say thank you for a great show. See you next year!
Venue: Exhibition 1 Foyer and Maude Street
Attendees: Existing Delegates